Author Archives: Олександр Цимбаленко

Printed Popular Science Literature as a Way to Popularize Technical Science

DOI  https://doi.org/10.17721/2522-1272.2020.77.7 UDC 007:62:659.3(477) Printed Popular Science Literature as a Way to Popularize Technical Science Veronika Kysil, PhD Student, National Technical University of Ukraine “Igor Sikorsky Kyiv Polytechnic Institute” ABSTRACT The article is devoted to the analysis of tools for popularization of technical sciences. The levels of public funding in the leading countries, as well… Read More »

Newspaper and Magazine Production: Mass Media Аctivities and a Training Course

DOI https://doi.org/10.17721/2522-1272.2020.77.6 UDC 070.431.2:378.4 Newspaper and Magazine Production: Mass Media Аctivities and a Training Course Oleksa Pidlutsky, PhD (Economy), Аssosiate Professor, Institute of Journalism, Taras Shevchenko National University of Kyiv ABSTRACT The article summarizes the experience of teaching of the course “Newspaper and Magazine Production” at the Institute of Journalism of Taras Shevchenko National University… Read More »

Corporate Communications as a Direction of Public Relations: Theoretical and Historical Aspects

DOI https://doi.org/10.17721/2522-1272.2020.77.5 UDC 007:659.4.000.93:070.486:338.4 Corporate Communications as a Direction of Public Relations: Theoretical and Historical Aspects Dmytro Oltarzhevskyi, Doctor of Social Communications, Professor Institute of Journalism, Taras Shevchenko National University of Kyiv https://orcid.org/0000-0002-9816-303X ABSTRACT The article studies the origins and the world historical experience of corporate communications branch which with the growth and globalization of… Read More »

Masculinity of a Proletarian: Media Representations of Male Daily and Leisure Activities of the 1920–1930s

DOI  https://doi.org/10.17721/2522-1272.2020.77.4 UDС 007:070.19 Masculinity of a Proletarian: Media Representations of Male Daily and Leisure Activities of the 1920–1930s Olga Khamedova, PhD. (philol. sci), Associate Professor Institute of Journalism at Borys Grinchenko Kyiv University https://orcid.org/0000-0002-9545-4464 ABSTRACT The article analyzes the male daily and leisure activities among the Ukrainian workers, reflected in the press of the… Read More »

Literary Staff of “Ukrainian News” (1945, Germany – 2000, USA)

DOI  https://doi.org/10.17721/2522-1272.2020.77.3 UDC 050.42(477-87:[430+73])”1945/2000″ Literary Staff of “Ukrainian News” (1945, Germany – 2000, USA) Serhiy Коzak, PhD (philol. sci), T. Shevchenko Institute of Literature of the National Academy of Sciences of Ukraine ABSTRACT The objective of this article is to find out names and activities of literary staff (editorial staff and freelance writers) of the… Read More »

The Concept of ‘Truth’ in Historiographical Discourse from the Standpoint of the Socio-Communicative Approach: Categorial Meaning, Functions and Correlation with the Concept of ‘Verity’

DOI https://doi.org/10.17721/2522-1272.2020.77.2 UDC 007:165.023.1:930.2 The Concept of ‘Truth’ in Historiographical Discourse from the Standpoint of the Socio-Communicative Approach: Categorial Meaning, Functions and Correlation with the Concept of ‘Verity’ Svitlana Petrenko, PhD Student, Institute of Journalism, Taras Shevchenko National University of Kyiv https://orcid.org/0000-0001-9596-5531 ABSTRACT The relevance of the research is caused by the growing trends of… Read More »

Conceptualization of Fear in the News About the Coronavirus

DOI  https://doi.org/10.17721/2522-1272.2020.77.1 UDC  070:004.77:616-036.21:159.942 Conceptualization of Fear in the News About the Coronavirus Pavlo Miroshnychenko, PhD. (philol. sci), Associate Professor Zaporizhzhia National University ABSTRACT The main objective of the study is to identify and to characterize the main verbal methods of conceptualization of fear in the Ukrainian-language Internet news about the coronavirus. A method of… Read More »

Audience Involvement with Media Person as a Group of Psychological Media Effects: Interpretation of the Phenomenon and Analysis

UDC 007:81’276:659.1 Audience Involvement with Media Person as a Group of Psychological Media Effects: Interpretation of the Phenomenon and Analysis Syvash Kateryna, PhD Student, Zaporizhzhya National University ABSTRACT The article attempts to explain the phenomenon of “audience involvement” which is considered as a group of individual psychological media effects. Two hypotheses have been presented and… Read More »

Video Hosting Services as a Perspective Platform of Intergration for Ukrainian Television Chennels

UDC 007:621.397.13:004.738.5 Video Hosting Services as a Perspective Platform of Intergration for Ukrainian Television Chennels Ovsiannikov Arsenii, Master Student Institute of Journalism, Taras Shevchenko National University of Kyiv ABSTRACT The article examines integration of Ukrainian television into video hosting services, the ways of using their resources by the channels and their impact on the panel… Read More »

Gamified Information Product in Online Media: Specific Characterisitics and Typology

UDC 007:004.738.5:793.7 Gamified Information Product in Online Media: Specific Characterisitics and Typology Zagorulko Dmytro, Master Student. Institute of Journalism Taras Shevchenko National University of Kyiv ABSTRACT The main objective of the study is to examine the gamified information product in online media and to develop its typology. The researcher analyzed the topical scientific theoretical sources… Read More »