Category Archives: Issue 75

DOI https://doi.org/10.17721/2522-1272.2019.75.15 UDC 007:070.48 Corporate Media in Business as a Channel of Internal Marketing Tetiana Rykychyna, Master Student Institute of Journalism, Taras Shevchenko National University of Kyiv ABSTRACT The article studies the essence of corporate communications in terms of the company’s internal marketing using the example of corporate media of the companies “Lufthansa”, “Toruńskie Zakłady… Read More »

DOI https://doi.org/10.17721/2522-1272.2019.75.14 UDC 007:659.4:070.15(438) Implementation and Functioning of Corporate Social Responsibility in Poland (on the Example of the PKO  BPReport) Anastasiia Nykonchuk, Master Student Institute of Journalism, Taras Shevchenko National University of Kyiv ABSTRACT The article deals with the historical basis ofimplementation of corporate social responsibility in Poland and analyzes the views of various Polish… Read More »

DOI https://doi.org/10.17721/2522-1272.2019.75.13 UDC У 007:070.15:004.738.5 Topics and Themes of Vitalii Portnikov’s Social and Political Journalism (the Case of Materials of the Internet Outlet Radio Liberty) Alina Zoria, Master Student Institute of Journalism, Taras Shevchenko National University of Kyiv Abstract The article deals with the topics and themes of materials of V. Portnikov, the well-known political… Read More »

DOI https://doi.org/10.17721/2522-1272.2019.75.12 UDC 070:82-4(049.32) To Get to Know the Personality (Review on: M. Yu. Voronova (2019), The Theory and Practice of a Publicistic Portrait: a Scientific Edition, LAT & K, Kyiv, 312 p.) Oleksiy Pidlutskyy, PhD. (еconomic Sci), Assosiate Professor, Institute of Journalism, Taras Shevchenko National University of Kyiv ABSTRACT The objective of the study… Read More »

DOI https://doi.org/10.17721/2522-1272.2019.75.11 UDC 82-92:070.4(092)’’1945/1963”Багряний Ivan Bahrianyi – The Editor and the Author of the Newspaper “Ukrainski Visti”/ “Ukrainian News” (1945–1963) Serhiy Коzak, PhD, Representative of the Ivan Bahriany Foundation (USA) in Ukraine ABSTRACT The main objective of this study is to review the journalistic and editorial activities of Ivan Bahrianyi from the perspective of articles… Read More »

DOI https://doi.org/10.17721/2522-1272.2019.75.10 UDC 070.4:82-92]:001.891(436)”192″Й.Рот A Field Research as an Anthropological Tool in Literary Reportage (on the Examples of Journalistic Texts by Joseph Roth) Olesya Yaremchuk, PhD Student, Ivan Franko National University of Lviv ABSTRACT This article studies the use of field research as an anthropological tool in literary reportage which is a comprehensive element of… Read More »

DOI https://doi.org/10.17721/2522-1272.2019.75.9 UDС 007:070.19 Neopatriarchal Project of Nationalistic Press of the 1920s-1930s Olga Khamedova, PhD. (philol. sci), Associate Professor Institute of Journalism at Borys Grinchenko Kyiv University ABSTRACT The article focuses on the problem of interaction between ideology and gender in the Ukrainian press of the 1920s-1930s. The object of the study is the nationalistic… Read More »

DOI https://doi.org/10.17721/2522-1272.2019.75.8 UDC 007:324:070(477)”2012” The Role of the Party Press in the Electoral Process and Political Communication (Based on the Example of the  2012 Parliamentary Campaign) Vitaliy Peresada, Postgraduate Student, Ivan Franko National University of Lviv ABSTRACT The article studies the role of party press in the electoral process and political communication based on the… Read More »

DOI https://doi.org/10.17721/2522-1272.2019.75.7 UDC 070.445-055.2:687.01]:[070.421Мартинюк:811.161.2’38’4](477.83- 074)”1935/1939″(092)(045) Fashion Referentiality of Stefaniia Martyniuk on the Pages of the Daily Newspaper “Novyi Chas”/”New Time” (1935-1939) Khrystyna Astaptseva, PhD Student, Ukrainian Academy of Printing ABSTRACT The objective of this paper is to introduce into scientific discourse the factual material about journalistic and editorial heritage of Stefaniia Martyniuk who is an… Read More »

DOI https://doi.org/10.17721/2522-1272.2019.75.6 UDC 379.823:004.52:316.77(477.64) Sound Image of a Regional Radio Program in the Context of Basic Trends in Development of Media Market Pavlо Miroshnychenko, PhD. (philol. sci), Associate Professor Department of Journalism, Zaporizhzhia National University ABSTRACT The main objective of the study is to determine the typical and peculiar features of the sound image of… Read More »