Corporate Media in Business as a Channel of Internal Marketing
DOI https://doi.org/10.17721/2522-1272.2019.75.15 UDC 007:070.48 Corporate Media in Business as a Channel of Internal Marketing Tetiana Rykychyna, Master Student Institute of Journalism, Taras Shevchenko National University of Kyiv ABSTRACT The article studies the essence of corporate communications in terms of the company’s internal marketing using the example of corporate media of the companies “Lufthansa”, “Toruńskie Zakłady… Read More »