Author Archives: Євген Цимбаленко

DOI: 10.17721/2522-1272.2023.83.11   UDC 007:659.4:659.118.1(477) Dmytro Oltarzhevskyi, Doctor of Social Communications, Professor Educational and Scientific Institute of Journalism, Taras Shevchenko National University of Kyiv 0000-0002-9816-303X Iryna Popaz, Master Student Educational and Scientific Institute of Journalism, Taras Shevchenko National University of Kyiv ABSTRACT The research aims to identify and systematize thematic directions and creative formats of content… Read More »

DOI: 10.17721/2522-1272.2023.83.10   UDC 007:659.4:378.1 Mariia Sabadash, PhD student Educational and Scientific Institute of Journalism, Taras Shevchenko National University of Kyiv 0009-0004-4520-8769 ABSTRACT The article considers the most used PR tools in the system of social communications of higher education institutions on the example of top universities in Ukraine and the world. Using the methods of… Read More »

DOI: 10.17721/2522-1272.2023.83.9   UDC 659.4:33671:355.01 Inna Levchenko, Ph.D. Student, Igor Sikorsky Kyiv Polytechnic Institute 0000-0001-8068-5112 ABSTRACT The main objective of the study is to analyze communications of the Ukrainian bank system during the first three months of the war. The review is significant due to the first perspective of communication trends in the sector. For this… Read More »

DOI: 10.17721/2522-1272.2023.83.8   UDC 007:659.3:004.738.5(510)”312″ Rigele Na, PhD student Educational and Scientific Institute of Journalism, Taras Shevchenko National University of Kyiv 0000-0002-2900-9012 ABSTRACT The objective of the article is to determine the main trends in development of online media in China. In modern China, as in most developed countries, online media have become the most influential… Read More »

DOI: 10.17721/2522-1272.2023.83.7   UDC 070:654.19:342.8 Oles Goian, D.Sci (Philol. Sciences) Professor, Educational and Scientific Institute of Journalism, Taras Shevchenko National University of Kyiv 0000-0002-4264-2613 Illia Khomenko, D.Sci (Social Сommunications) Associated Professor, Educational and Scientific Institute of Journalism, Taras Shevchenko National University of Kyiv 0000-0001-8591-4431 ABSTRACT The article deals with the bachelor theses of the Department of… Read More »

DOI: 10.17721/2522-1272.2023.83.6   UDC 007:339.138:159.942 Alevtyna Demutska, PhD. (Social Communications), Аssistant Educational and Scientific Institute of Journalism 0000-0003-1974-3931 ABSTRACT The subject of the author‘s publications are scientific achievements in the field of social communication and materials in mass media that demonstrate the social significance of study of social communication as a sphere of functioning of mass… Read More »

DOI: 10.17721/2522-1272.2023.83.5   UDC 070.000.93(410) Olexander Meleshchenko, Doctor of Philology, Professor, Educational and Scientific Institute of Journalism, Taras Shevchenko National University of Kyiv 0000-0002-0012-5669 ABSTRACT The journalistic activity of Richard Steele, the British journalist and educator at the beginning of the 18th century and his role in organization of English print periodicals are considered. He is… Read More »

DOI: 10.17721/2522-1272.2023.83.4   UDC 070:82-92(477.84)”20″ Olga Peleshok, PhD in Journalism, Аssistant Ternopil Volodymyr Hnatiuk National University 0000-0002-9844-4480 ABSTRACT The article, based on the analysis of narratives of regional press of Ternopil region at the beginning of the 21st century, clarifies the trends of genre correlation in coverage of local lore topics. Its presentation on the pages… Read More »

DOI: 10.17721/2522-1272.2023.83.3   UDC 070.485:379.85-81‘37 Nataliya Shumarova,Doctor of Philol. Sciences, Professor, Educational and Scientific Institute of Journalism, Taras Shevchenko National University of Kyiv 0000-0003-0766-8807 Vladyslav Mykhailenko, PhD of Philol. Sciences, Associate Professor, Educational and Scientific Institute of Journalism, Taras Shevchenko National University of Kyiv 0000-0001-9645-9307 ABSTRACT The objective of the article was to determine the semantic… Read More »

DOI: 10.17721/2522-1272.2023.83.2   UDC 070:808.2:81‘271.14=161.2 Iryna Marynenko, PhD of Philol. Sciences, Associate Professor, Educational and Scientific Institute of Journalism, Taras Shevchenko National University of Kyiv 0000-0002-2836-758X ABSTRACT The article is devoted to classification and analysis of lexical-semantic deviations from language norms in the materials of the UNIAN news tape. Considering the dramatic events in our country… Read More »