DOI: 10.17721/2522-1272.2023.83.4 
UDC 070:82-92(477.84)”20″
Olga Peleshok, PhD in Journalism, Аssistant Ternopil Volodymyr Hnatiuk National University
0000-0002-9844-4480
ABSTRACT
The article, based on the analysis of narratives of regional press of Ternopil region at the beginning of the 21st century, clarifies the trends of genre correlation in coverage of local lore topics. Its presentation on the pages of the analyzed newspaper periodicals in artistic and journalistic genres was traced.
In the modern conditions, when there is an active transition to digital media, the number of traditional print newspaper periodicals decreases. Regional press belongs to the sources of information that are gaining extra importance nowadays, that requires comprehensive study. The objective of the article is to analyze the genre specifics of artistic and journalistic genres of regional press of Ternopil region at the beginning of the XXI century. The subject of the study is the genre features of local lore content of regional newspapers and their narrative specificities. The empirical basis of the study was the regional newspapers of Ternopil region (“Berezhanske viche”, “Halytskyi visnyk”, “Nova doba”, “Visnyk Nadzbruchchya”, “Kolos”, “Narodne slovo”, “Zborivska dzvinytsia”, “Vilne slovo”, “Dialoh”, “Holos Lanovechchyny”, “Visti Prydnistroviia”, “Homin voli”, “Zemlia Pidhayetska”, “Voliia”, “Podilske slovo”, “Holos narodu”, “Novyny Shumshchyny”) published during the period of 2000‒2015.
As a result of the research, a holistic view in the coverage of local lore topics of regional press of Ternopil region at the beginning of the 21st century was formed, and a comprehensive analysis of its artistic and journalistic genres was carried out. It was ascertained that the genre of essay dominates in terms of qualitative indicators (60%) as a tool for comprehensive coverage of the narrative specificity of the local lore texts. It was found that the genre palette of local lore materials was also represented in the regional newspapers by sketches ‒ 37.4% and life stories ‒ 2.6%. It is emphasized that journalistic genres, which acquire a specific representation in the columns of the analyzed newspapers, are adapted to the main functions of regional newspapers. At the same time, under the influence of general trends of development of media space, mutually enriching and intercorrelated processes of genre creation are traced, that is genre transformation.
KEYWORDS: regional press; local lore narrative; artistic and journalistic genres; media; a regional newspaper.
