DOI: 10.17721/2522-1272.2023.83.3 
UDC 070.485:379.85-81‘37
Nataliya Shumarova,Doctor of Philol. Sciences, Professor, Educational and Scientific Institute of Journalism, Taras Shevchenko National University of Kyiv
0000-0003-0766-8807
Vladyslav Mykhailenko, PhD of Philol. Sciences, Associate Professor, Educational and Scientific Institute of Journalism, Taras Shevchenko National University of Kyiv
0000-0001-9645-9307
ABSTRACT
The objective of the article was to determine the semantic dominants of text headlines on tourism topics, written by the students of ESIJ (Educational and Scientific Institute of Journalism) and published on OTIUMPORTAL website – a specialized information resource that positions itself as a creative workshop where the future journalists improve their skills and abilities. The task of the authors was to select the concepts, development of which demonstrated the semantic accents of headlines in their estimative and communicative characteristics, as well as to consider the linguistic means of different levels, due to which the semantic accent was manifested.
When working with the material, the following methods were applied: the continuous sampling method, which allowed to select the titles according to ―validity of information‖ parameter, the methods of analysis and synthesis, the conceptual analysis, which contributed to identify the semantic dominants and to determine the role of semantic actualizers in the textual space, and also to enable the classification and the generalization of the obtained results. The descriptive method was applied to present the research to the scientific community.
The selected research object (627 article headlines) was examined from the point of view of content and form. The analysis was carried out taking into account three levels of the headline text: 1) the semantic level, which presents an understanding of the semantic level of the sentence, the goal-setting of this mini text, interaction with presupposition; 2) the estimative level, in which the subjective (evaluative) principle is the most evident, and 3) the communicative level, which demonstrates the reader‘s encouragement to communicate.
The main results of the research are: determination of the headlines‘ semantic dominants in interaction of meanings of the concepts ―journey‖, ―topos‖, ―emotions‖, highlighting the ways of semantic deployment of these concepts through definitions, granularity, precedent text, identification of forms of implementation of communicative intentions.
KEYWORDS: headline; tourism; journey; topos; emotions; communicative intentionntion.
