Specific Features of «Deutsche Welle» Activities in the Context of Program Strategy Changes, 2014–2021

UDC 007:654.195(430)

DOI https://doi.org/10.17721/2522-1272.2018.71.5

Specific Features of «Deutsche Welle» Activities in the Context of Program Strategy Changes, 2014–2021

Amaliia Arutiunian, Master Student, Institute of Journalism, Taras Shevchenko National University of Kyiv

ABSTRACT

The article deals with the main directions of “Deutsche Welle” German foreign channel. The objective of this article is to find the specific features in German broadcasting for foreign audience with further highlighting of basic principles of foreign broadcasting that can be adopted in national broadcasting, based on the results of the research. The research is based on the overview of the Deutsche Welle program documents, which state the basic cornerstones of company’s policies, editing rules and their further implementation in years 2014-2021. Using the bibliographic method, the works of Ukrainian scholars who studied the specifics of Deutsche Welle’s work were investigated. The list of the researches follows: Oles and Vita Hoian, Anita Hrabska, etc.

The comparative method was used to analyze the plan of actions by Deutsche Welle media company, so-called Aufgabenplanung for 2014-2017 and 2018-2021. These documents outline the changes in the specifics of activities. Based on the example of Deutsche Welle, it has been discovered that independent professional and ethical criteria such as independence of judgments, objectivity of opinions and impartiality of position are needed for Ukrainian foreign broadcasting development. Thus, the experience of DW can be useful for improving the Ukrainian UATV foreign broadcasting channel. The conclusions contain the systematized and generalized special features of analyzed program documents and influence of Deutsche Welle on the future Ukrainian foreign broadcasting.

KEYWORDS: Deutsche Welle; foreign broadcasting; functions of foreign broadcasting; media space; journalistic standards.

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