Gastronomic Culture Presentation in the Social Networks
Serhiy Neilenko PhD. (technic. sci), Senior Lecture, Kyiv National University of Culture and Arts, Yevhen Konovalets Str., 36, Kyiv
The objective of the study is to examine the presentation of gastronomic culture in the infor-mation space. The task of the study is to analyze the current state of presentation of gastronomic culture in social networks. The main methods used for theoretical research were theoretical and methodological analysis of the problem as well as monitoring and generalization of social net-works that present gastronomic culture. Results & Conclusions. The current state of presentation of gastronomic culture in social networks is analyzed. It has been ascertained that gastronomic culture is represented by the diverse views of both professionals and amateurs; the internet vid-eos in social networks reflect not only the cultural status of the present, but also have an impact significantly on its formation and determine the system of evaluation and directions for devel-opment of culinary culture. Thus, they become a significant factor in formation and dissemina-tion of ideas about what the food and culture of its consumption should be. This gives grounds to state that cooking videos in the internet are now becoming one of the central and most effec-tive ways of establishing the norms of gastronomic culture in the society. The cooking videos should be considered as special forms of gastronomic presentation, closely connected to the dominants of socio-cultural context, which fix and disseminate the norms of gastronomic cul-ture, thereby ensuring its sustainability.
KEYWORDS: gastronomic culture; culinary; culture; mass media space; national cuisine; social networks.76_6