Gamified Information Product in Online Media: Specific Characterisitics and Typology

UDC 007:004.738.5:793.7

Gamified Information Product in Online Media: Specific Characterisitics and Typology

Zagorulko Dmytro, Master Student. Institute of Journalism Taras Shevchenko National University of Kyiv

ABSTRACT

The main objective of the study is to examine the gamified information product in online media and to develop its typology. The researcher analyzed the topical scientific theoretical sources to identify the typology criteria, and monitored Ukrainian online media to establish the existing types of information products that implement gamification. Using qualitative comparative analysis, the researcher determined the specific fundamental features of the mentioned information content (based on the form of implementation, content characteristics, efficiency, technical complexity, labor intencity, etc.). The research identified four types of gamified information products: tests, situational games, gamified infographics, immersion projects.

Keywords: gamification; gamified media content; news games.

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