Issue 83
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Brand Communications in TikTok: Thematic and Formats Analysis of Videos of Ukrainian companies
DOI: 10.17721/2522-1272.2023.83.11 UDC 007:659.4:659.118.1(477) Dmytro Oltarzhevskyi, Doctor of Social Communications, Professor Educational and Scientific Institute of Journalism, Taras Shevchenko National University of Kyiv 0000-0002-9816-303X Iryna Popaz, Master Student Educational and...
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Practical implementation of PR tools in the system of social communications of higher education institutions (on the example of top universities in Ukraine and in the world)
DOI: 10.17721/2522-1272.2023.83.10 UDC 007:659.4:378.1 Mariia Sabadash, PhD student Educational and Scientific Institute of Journalism, Taras Shevchenko National University of Kyiv 0009-0004-4520-8769 ABSTRACT The article considers the most used PR tools...
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Communications Trends During the War (on the Example of Banking Industry)
DOI: 10.17721/2522-1272.2023.83.9 UDC 659.4:33671:355.01 Inna Levchenko, Ph.D. Student, Igor Sikorsky Kyiv Polytechnic Institute 0000-0001-8068-5112 ABSTRACT The main objective of the study is to analyze communications of the Ukrainian bank system...
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China’s Modern Media Market
DOI: 10.17721/2522-1272.2023.83.8 UDC 007:659.3:004.738.5(510)”312″ Rigele Na, PhD student Educational and Scientific Institute of Journalism, Taras Shevchenko National University of Kyiv 0000-0002-2900-9012 ABSTRACT The objective of the article is to determine...
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TV and Radio Education in War Times: Bachelor Stories of the Department of TV and Radio Broadcasting
DOI: 10.17721/2522-1272.2023.83.7 UDC 070:654.19:342.8 Oles Goian, D.Sci (Philol. Sciences) Professor, Educational and Scientific Institute of Journalism, Taras Shevchenko National University of Kyiv 0000-0002-4264-2613 Illia Khomenko, D.Sci (Social Сommunications) Associated Professor,...
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Individual and Mass Emotions in Marketing Communications: the Role, Place and Meaning of Brands and Science
DOI: 10.17721/2522-1272.2023.83.6 UDC 007:339.138:159.942 Alevtyna Demutska, PhD. (Social Communications), Аssistant Educational and Scientific Institute of Journalism 0000-0003-1974-3931 ABSTRACT The subject of the author‘s publications are scientific achievements in the field...
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Richard Steele is a Publicist and Organizer of the English Periodical Print Media
DOI: 10.17721/2522-1272.2023.83.5 UDC 070.000.93(410) Olexander Meleshchenko, Doctor of Philology, Professor, Educational and Scientific Institute of Journalism, Taras Shevchenko National University of Kyiv 0000-0002-0012-5669 ABSTRACT The journalistic activity of Richard Steele,...
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Artistic and Journalistic Genres on the Pages of Regional Press of Ternopil Region: Analysis of Local Lore Content
DOI: 10.17721/2522-1272.2023.83.4 UDC 070:82-92(477.84)”20″ Olga Peleshok, PhD in Journalism, Аssistant Ternopil Volodymyr Hnatiuk National University 0000-0002-9844-4480 ABSTRACT The article, based on the analysis of narratives of regional press of Ternopil...
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Otiumportal: Semantic Dominants of the Textual Space (on the Material of Article Headlines about Tourism)
DOI: 10.17721/2522-1272.2023.83.3 UDC 070.485:379.85-81‘37 Nataliya Shumarova,Doctor of Philol. Sciences, Professor, Educational and Scientific Institute of Journalism, Taras Shevchenko National University of Kyiv 0000-0003-0766-8807 Vladyslav Mykhailenko, PhD of Philol. Sciences, Associate...
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Lexical-Semantic Faults in Journalistic Texts (Based on the Material of the UNIAN News Tape)
DOI: 10.17721/2522-1272.2023.83.2 UDC 070:808.2:81‘271.14=161.2 Iryna Marynenko, PhD of Philol. Sciences, Associate Professor, Educational and Scientific Institute of Journalism, Taras Shevchenko National University of Kyiv 0000-0002-2836-758X ABSTRACT The article is devoted...